NEW BOOK by Bruce Rosenthal: "Mastering Association Corporate Sponsorships -- How to Create Strategic Partnerships that Add Revenue and Member Value". Reviewers said "A timely must-read for all associations" and "this book is well worth your time".
Creating Successful Sponsorship Programs
Rosenthal’s specialty is development of successful corporate partnership programs for associations and not-for-profit organizations. He has expertise in all aspects of corporate partnerships: strategy; audit and assessment; valuation; pricing and packaging; marketplace analysis; education and training. He understands what motivates companies to partner with organizations based on hundreds of interviews he and his team have conducted with corporate executives.
Evaluating
Conducting a fact-finding analysis; an audit and assessment, interviews with internal and external stakeholders; and a competitive analysis provides the basis for knowing “where we are now and where we need to go” to develop a successful sponsorship program.
Restructuring
Creating a customized set of strategy and structure recommendation – including the unique value propositions for the organization and sponsors; sponsor benefits; packages; and fees – are the cornerstones of a sustainable program.
Implementing
Launching a go-to-market plan for an organization’s sponsorship program – including collateral development; exploratory meetings with sponsor prospects; and sponsor proposal development and negotiations – sets the stage for early success.
Education/Presenting
Presenting education sessions at national, state, and local conferences of association and non-profit organization professionals – and contributing articles – helps to advance sponsorship program best practices.
Testimonials
What people are saying...
Resources
-
Research / Report
Monday, November 4, 2024 Bruce RosenthalSurvey Reveals Sponsorship Challenges for Associations
Almost half of organizations surveyed are having difficulty securing sponsorships -
Research / Report
Monday, November 4, 2024 Bruce RosenthalEDUCAUSE Launches New Corporate Program to Create More Strategic Engagements
New Model Designed to Provide More Sustainable Value to Partners -
Research / Report
Monday, November 4, 2024 Bruce Rosenthal10 Steps to a Successful Corporate Sponsorship Program
How an Association Launched a Successful Sponsorship Program During the COVID Pandemic -
Video
Tuesday, October 29, 2024 Bruce RosenthalHow Associations Can Overcome Today’s Revenue Challenges with Bruce Rosenthal
Bruce brings career-long expertise to us regarding corporate partnerships, increasing revenue, and driving member value. -
Video
Tuesday, October 29, 2024 Bruce RosenthalStrategic Advisor and Consultant To Associations And Non-Profit Organizations: Bruce Rosenthal
Bruce Rosenthal is a strategic advisor and consultant to associations and not-for-profit organizations, creating successful corporate sponsorship and partnership programs that increase revenue and add member/constituent value.
Radio Free 501c: Mastering Corporate Sponsorships with Bruce Rosenthal June 23, 2025
In his podcast appearance with Cecilia Sepp of Rogue Tulips Consulting, Bruce Rosenthal dove into one of the biggest challenges (and opportunities) facing associations today: How do you grow non-dues revenue without sacrificing member value?
