When the State Bar of Texas was looking for a new lead generation program to meet its sponsors' demands, it found a solution that:
- Created a recurring non-dues revenue stream without straining its internal resources.
- Required no new investment in staff or technology.
- Provided additional value to members by offering more than 160 new resources targeted to members' professional needs and interests.
- Addressed the needs of existing sponsors while also attracting advertisers it had never worked with before.
Here's how they did it!
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